FUTURE PERFORMANCE RUNNING - FOOTWEAR COLOR DIRECTION

A senior-level color, concept, and assortment strategy study created during a footwear color leadership interview process — exploring future active color, emotional product expression, and seasonal merchandising through the lens of a performance running, active, and lifestyle brand.

In this study I explored how future active color can build emotional resonance, product energy, and strategic commercial impact within performance running footwear. Through concept creative direction, palette architecture, footwear color application, and channel-aware assortment planning, the project reflects my approach to translating macro trend, evocative conceptual storytelling, and brand identity into directional, expressive product design.

**Concept work only — my color design interpretations applied to an existing footwear model. Not produced or commercially released.