YETI - GLOBAL COLOR + CREATIVE DIRECTION - 1H 2025

A selection of YETI 2025 seasonal color collections, spanning a multi-category product portfolio of hard and soft goods.

COLOR RESEARCH + DESIGN / STRATEGY - Led the Color/CMF team through the seasonal color process, including color trend research, seasonal strategy, concept ideation, color design- palette build and application of color to product, and color development, translating color design vision to final product.

MARKETING COLOR LAUNCH - Collaborated with Marketing Directors of Brand, Creative, Community, and Content on color naming, concept ideation, place/pursuit, and story development. Worked closely with content and creative teams on launch assets color alignment and accuracy. *All marketing assets shown were created by content team and published via YETI website.